Dr. Anna-Lena Hoffmann


Anna-Lena Hoffmann has been work-ing as a lawyer in the fields of data protection, e-commerce and compliance since 2015. She supports companies in the review and drafting of data protection contracts, data protection compliance within the company and in disputes with data protection supervisory authorities.

A particular focus of her work is on providing data protection advice during the development and introduction of digital business models in companies. Anna-Lena Hoffmann primarily advises her clients on the introduction of data protection processes for the handling of digital products.

Another focus of her work is in the area of e-commerce. Her work includes the review and drafting of website texts (e.g. general terms and conditions, data protection information, mandatory information for consumers) as well as legal advice and support for companies in the digitalization of business models.

In the area of compliance, Anna-Lena Hoffmann advises on data protection law as well as on sustainability, corporate social responsibility (“CSR”) and the handling of “green claims”. She is currently conducting research with a project team on a project tendered by the Federal Environment Agency (UBA) on the topic of “Product Infor-mation 4.0”.


Lawyer at CONTIQ

2015 – 2022
Lawyer in law firms in Stuttgart and Düsseldorf

Doctorate on a data protection law topic

Foundation of a start-up in the field of data protection

Since 2017
Lecturer at various universities in Baden-Württemberg, in particular for European law at the Ludwigsburg University of Applied Sciences

2013 – 2015
Legal clerkship at the Higher Regional Court of Stuttgart

2007 -2010
Studied law at the University of Freiburg and Grenoble

Sander, Gerald G./Hoffmann, Anna-Lena, Digital und datenschutzkonform im Krankenhaus – Vision oder Illusi-on?, in: Dürrschmidt/Majer/Noak (eds.), Ludwigsburger Schriften Öff-fentliche Verwaltung, Jahrbuch des Instituts für Angewandte Forschung (IAF), Festschrift für Helmut Hopp, Richard Boorberg Verlag, 2022, pp. 227-252

Hoffmann, Anna-Lena, Consent under data protection law in the health sector under the GDPR. B. Die datenschutzrechtliche Einwilligung in der EU – Unter besonderer Berücksichtigung der datenschutzrechtlichen Vorgaben in Deutschland, Fachmedien Recht und Wirtschaft | dfv Mediengruppe | Frankfurt am Main, 2021 (Dissertation)

Mišćenić, Emilia /Hoffmann, Anna-Lena, Opening clauses in the General Data Protection Regulation (GDPR): Harmonization measure or harmonization inhibitor in the EU internal market?, in: Sander, Gerald/Pošćić, Ana/Martinović, Adrijana (Eds.), Exploring the Social Dimension of Europe. Essays in Honor of Nada Bodiroga-Vukobrat, Hamburg, Dr. Kovač, 2021, pp. 231-247

Mišćenić, Emilia/Hoffmann, Anna-Lena, The Role of Opening Clauses in Harmonizaion of EU Law: Example of the EU’s General Data Protection Regulation (GDPR), in: Duić, Dun-ja/Petrašević, Tunjica (Eds.), EU and comparative law issues and challenges series (ECLIC), 4 (2020), pp. 44-61



Dr. Anna-Lena Hoffmann


Data protection
Compliance (in particular corporate social responsibility in the area of sustainability)

Phone: +49 (0)711 / 120 096 0